Department of Communication

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Marketing key for Tech products

Catherine Monteiro

BENGALURU: Market and consumer research is seen as key to increasing sales of tech products, during a workshop on ‘Technology Marketing’ on 10 March in the city.

“We are conducting this workshop on technology marketing which is not as easy as it seems, many products go unnoticed because of their poor marketing technology, different products have to be dealt with differently,” said Pinak Paul, Product Evangelist and Former- Senior Product Manager at TechnoMedia.

“Apart from technology marketing we will be dealing with the steps of research such as market and consumer research that have to be followed in order to get your products in the market, the success of your product depends on a proper marketing and research structure” Paul added.

“This workshop will also focus on how the participants will be able to perform market research for their company, this workshop will help you determine your target audience. Once you have completed the workshop you will be able to perform market research for your company or your product. The features desired by your buyer and users will be easier for you to define,” he concluded.


Aadhaar card not made mandatory for NEET

Taarika Thomas

BENGALURU: After so much struggle and turbulence, the Supreme Court has finally decided to not make Aadhaar card number mandatory for enrolment of students appearing in NEET 2018 and other Indian based examination. This judgment came to light after the five-judge constitution bench headed by Chief Justice Dipak Mishra had asked the CBSE to upload it to the website.

This decision was made after the Unique Identification Authority of India (UIDAI) challenged the CBSC about making the Aadhaar card mandatory for students who are aspiring to take up the examinations. And stated that they did not give instruction to collect the Aadhaar card for examinations like Jammu & Kashmir, Assam, and Meghalaya.

Later which the Gujarat high court had dismissed the plea followed by the Supreme Court challenging the order.

NEET exams have always been in the news for various debateable reasons like the case of a Dalit girl Anitha who committed suicide after her failure in the exam. This brought in a big revolt among the people in various states. Or the dress check fiasco in Kerala while entering the examination hall, where they asked a female candidate to remove her bra before entering an examination center citing rules that disallowed metallic items. And many more other cases.

“It is really good to see that Aadhaar card is not mandatory because not many have it and it would make things easier for the students,” said Thilip Kumar, who’s going to write NEET this year.

“After so many controversies in NEET, finally we have something good to see in it. Slowly I hope things change and we do not see another case like Anitha” said K.Keerthana, who wrote NEET last year.

“It is really tremendous that the Supreme Court has taken this decision in this case. Not everyone has an Aadhaar card and if only that is needed what about the students who really study well and do not have an Aadhaar card with them, what would happen to their future? Overnight you cannot just order for an Aadhaar card, it just does not make sense” said Varun Mattew, a Law student.

So the registration for NEET 2018 has extended the date to March 12 and the exams will be held on May 6, Sunday.

The CBSE told Supreme Court that the question paper for NEET exam will be conducted in all languages from this year.

Radical-feminism a growing trend

Catherine Monteiro

BENGALURU: In the light of International Women’s Day, have some feminists forgotten the true meaning of feminism and have they radicalized themselves into a cult-like scenario?
Feminism started out as a bold, brave and inspiring movement for the battle of wanting gender equality between men and women. But have they begun to overuse the term?
“As a feminist I do not believe in the concept of tit-for-tat, the revenge based feminism is disgusting and proving one sex is better than the other is not part of the ideology of feminism. We feminists have to distance ourselves from such radical thoughts and continue the battle on patriarchy in a fair manner,” said Felicia Pereira a B.Ed. student at Nirmala Institute.
“The trend of revenge-based feminism is on the rise, we see a lot of women now dominating male employees working under them simply because of an incident that happened to them in the past. This trend of revenge is persisting in my office as well.” said Apei Leisan, anindependent working woman and a resident of Bengaluru.
The line between feminisms and sexism, should not be crossed. Historically and across geographies many times women themselves rundown other women. Unless there is change in spirit and action, all we can expect a lot of posturing noise on this International Women’s Day.

Thimmaka, the 105-year old mother of 500 trees

Phani Srivatsa

BENGALURU: Thimmaka, the 105 year old mother for almost 500 trees is popularly known as SaalumaradaThimmaka throughout the city.
Recently, BBC listed her as one of the most influential and inspirational women in the world amongst the 100 achievers. A U.S. environment organization based in Los Angeles and Oakland, California is named as “Thimmakka’s Resources for Environmental Education”.
A Kannada play troop called ‘Pravara Art Studio’ performed the play on Saalu Marada Thimmaka for which she witnessed and recollected her memories. The play was performed at KH Kalasouda, Hanumanathanagar on February 24 and 25.
“It was not just a biographic play, it also gives an important message of protecting and planting trees. She is always an inspiration for this.There is a need to create awareness of this great personality in our society.Thus, we decided to make this play. We even named the play as ‘Saalumaragalathayi Thimmakka’. We adopted a book called ‘SaalumaragalathayiThimmakka’, written by Beluru Raghunandana. The 105 year old woman inspired us through her works. We also wished to present the play as a birthday gift for Thimmaka and it happened,” said HanuRamasanjeeva, Founder of Pravara Art Studio.
“She is one of the greatest lady born in Karnataka. When I was doing her role, I literally felt the pain of her life and it was an immense pleasure to perform in front of her too. She thanked our team and appreciated our work.The interesting factor was Thimmaka herself gave the saplings to the audience at the end of the play,” added Surabhi, a theatre artist.
Thimmakka and her husband Chikkaiah started grafting saplings from Banyan trees. Ten saplings were grafted in the first year and then they were planted across a stretch of 4 kms near the neighboring village of Kudoor. She used her own meagre resources for planting the trees. The couple used to carry pails of water to a distance of four kilometers to water the saplings. They also protected the saplings from the grazing cattle by fencing them with thorny shrubs.
In total, 484 trees till date were planted and is managed by the Government of Karnataka.

Women actively conquering workplace inequalities

Heidi Thomas

BENGALURU: Women, across generations have risen up and taken a stand to assert themselves in their workplaces.
Overcoming waves of oppression and rejection, they have fought valiantly to make their voices heard.
Today, India hosts a plethora of platforms for women to exercise their vocation.
A senior journalist working in the industry for over ten years, speaking from experience, said “Usually women are preferred in the feature and soft story supplement sections. It is rare for women to genuinely make a mark owing to personal commitments.”
There is an underlying tone of gender-based inequalities that persists, but woman are striving to overcome these challenges, one step at a time.
“I have not personally experienced any bias in terms of payments or promotions. However there are a few career-oriented senior journalists who overcome the struggle in these chauvinistic spaces, by exploring political fields. This is specific to English media, things work differently in regional mediums.”
She added, “there is a growing need be more assertive and to stand your ground for women in the field of media.”
There still lies a grey space within the cultural economy in the Indian society.
Women do face sexism and other gender-based biases in professional spheres, but there is a gradual transformation by women who rise above the challenge with the hope that they will have a platform for equal representation.